Your station might already be good, but is it enough to compete with streaming services taking over the listeners?
Our expert consultancy maximizes your potential, adding the new layers of value to your product, and streamlining your workflow and operations.
All radio stations face the threat of losing listeners to streaming services, but small to medium FMs, from those in a French Alps valley and a fjord near the North Pole, to a reggae-playing Caribbean island, are hit hardest. With playlists not crafted good enough and little added value, they struggle to compete. Based on 4 decades of experience tine-tuned by working with stations in 40 countries, we help you fight back by modernizing your sound, adding local value, and delivering a big-brand experience that keeps your audience tuned in, all without breaking the bank.
Unbiased Airchecks: We review your broadcasts to provide the neutral "another camera" view, ensuring your sound feels fresh and keeps listeners hooked.
Detailed Music Analysis: Your music format will be analyzed by a team led by a DJ and music director with 40 years of experience, to target the right audience, competing with other stations and streaming's appeal.
Engaging Presenters: We assess your presenters to boost their local charm, giving listeners more reasons to choose your station.
Streamlined Workflows: We optimize your operations: scheduling, traffic and software to use, to improve the efficiency and reduce costs.
Local Sales Ideas: Attract more advertisers with strategies tailored for your market.
Community Promotions: Build listener loyalty with creative promotions that strengthen your local ties - something streaming services can’t replicate.
Next Section: How you get startedUse the contact form below to tell us about your station - your struggles, goals and preference for on-site or online support.
We'll analyse three 15-minute samples of your broadcasts, randomly selected by our algorithm, to identify key areas for improvement.
Free for licensed terrestrial radio stations (one analysis per station, network, group or cluster).
After reviewing your needs, we deliver a custom quote and a clear plan - on site or online, to make your station a Value Added Radio.
Next Section: PricingCan't hire a big-brand consultant in a small market? Our consultancy delivers pro-level insights at a fraction of the cost, customized for your station.
Flat Fee Value: One fee covers a full operations analysis and improvement plan, delivered by our experts. On-site operations deliver better results, while online delivery keeps costs lower.
No Lock-In: Not a subscription. Pay per project, cancel anytime before we start.
Add-on Option: Need ongoing support? Add follow-up sections or periodical visits of a rent-a-PD/MD/Consultant to keep your stations on track.
I'm in. Get My Free Analysis.Questions? Check the FAQ section below, or contact us here.
What is a Value Added Radio? It's a station that delivers more than a characterless mix of music, IDs and generic repetitive host intros, to be able to compete streaming services and large radio brands, keeping listeners tuned in.
We already play a great playlist combined with original ID's, and our presenters are great. But we're struggling with ratings and income. What can you offer to us? Let's start with the free analysis, and we'll then proceed from there.
Can you help us with the sales for a commission? Sorry, we're not an ad agency. We can help with the new sales ideas, though.
We're located on a remote island, 6 hours from the mainland. Do you need to do the on-site visit? No, opt for online sessions to save on travel. But if you want us on-site, we'll visit your station no matter where you are (unless you're in a war zone).
How long does it take? The on-site sessions typically start on Monday, end on Friday, and you get the action plan that starts next Monday. The online sessions are more flexible.
Will it work for my small FM? Absolutely. Our solutions are built for small to medium stations.
Can I cancel if I change my mind? Yes. Cancel before we start, no strings attached.
Other questions? Contact us at info@it4radio.com, or send a message here.
Ask For Your QuoteUse the form below to request your free quick analysis (for licensed terrestrial stations) or a custom quote for our full consultancy service.
Share your station’s details, and we’ll get back to you with next steps to make your station a Value Added Radio.