Back in the day, in search for a traffic software for our radio station, we tested every tool out there, and found most were stuck in 90s mindset: developed for handling contracts, availability, discounts, invoices and complex reports for Corporate HQs, but terrible at scheduling campaigns. Ads just got slapped onto the end of breaks, maybe with a little shuffling to attempt to avoid numerous conflicts and errors.
That let the full-time traffic manager to manually try to fix whatever possible, wasting endless hours.
And the cost? Outrageous. Even today, many platforms charge a fortune for what’s essentially outdated technology that can’t compete with what a modern algorithm can do in nanoseconds.
So, we built our own in-house solution. Word got around, other stations started asking for it, and now AdMaster is used in 40 countries. What began as a tool for our little radio station has grown into a powerful platform ready to serve yours.
Taking into consideration at least 20 complex criteria, AdMaster completely re-evaluates and re-schedules all campaigns whenever a campaign is added, edited or stopped. This dynamic process optimizes ad placement, maximizes impact, and encourages contract renewals.
Beyond traditional Broadcast reports (Proof of Performance), AdMaster creates private web pages for advertisers, giving them real-time campaign insights. Branded with your station’s logo, these pages track every spot with precision, ensuring advertisers see results and you get paid.
From a single station to a global network, AdMaster scales with you. Manage multiple stations from one interface. Sync breaks across channels or keep them distinct. Need Last-minute edits? Update logs instantly (if your playout allows), and sync spots to your broadcast computer with our lighweight WIndows app.
Ready to power up your traffic? Test AdMaster with a 60-day free trial - no setup hassle required. Browse our tutorials to get started, explore the Knowledge Base for tips, then create a free account at admaster.cloud. If you choose to continue, purchase your license directly from the app.
Explore full features, pricing, video tutorials, compatibility list and details at admaster.info
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